Not Your Typical Box of Candy for Valentine's Day...

When I saw this furry-edged box sitting amongst the standard heart shaped boxes I had to do a double -take to see what it was.

Jack Links Beef Jerky has the above featuring their infamous  mascot "Sasquatch" on the front holding rose and the box contains 1.25oz of their product, so you are mostly paying for the fun packaging.

With a little creativity, you could probably easily turn Sasquatch into Chewbacca, the Wookie from "Star Wars" and call the contents Wookie snacks.

The above  was $6.99 at a local Kroger affiliate for which is about half the price they are for sale for currently on  Amazon for $13.87 if you are in the market for something a little different like this.

Messin' With Sasquatch - Towel Whip

http://www.jacklinks.com/My son must have spent a good hour watching all of the "Messin With Sasquatch" commercials that are advertisements for Jack Links Beef Jerky, which all feature sophomoric pranks pulled on Sasquatch by people who allegedly come across him and how he seeks his revenge.  This one seemed to be my son's favorite.

While mildly amusing and unique, I don't know if the gimmicky advertising is actually successful because it really doesn't tell you much about the product itself - it only associates it with the campy humor that more target males in the 15-35 range.

If you want to see more "Messin With Sasquatch" there are many posted over at Youtube and you can click here