Saturday, May 4, 2013
" A Loja Vazia" - Reverse Shopping Store
For a winter clothing drive for charity in Sao Paolo, Brazil an agency by the name of Loducca came up with the idea of having an empty space (Loja Vazia means "empty show") in a mall where people could bring in their pre-loved clothing for donation and then stylists would arrange donations on displays, but at night pack everything up for donation and the store would be empty again.
This was done at BRMalls Shopping VillaLobos and over 3.2 tons of clothing has been collected. It has been so successful and with other malls expressing interest have open sourced the concept so now kits, blueprints and promotional materials are available to anyone for free.